April 2018

Myles New turns the IMAX into a Big Mac

Commissioned, McDonalds, Myles New

RARE PHOTOGRAPHER Myles New

CLIENT McDonalds

McDonald’s marked the first half century of its famous double burger with the launch of two special editions for Mac fans with bigger, or smaller, appetites. They then made the Big Mac even bigger, by turning the IMAX into one. Yum.

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