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April 2019

Heinz | Gareth Morgans

Commercial, sauce

RARE PHOTOGRAPHER Gareth Morgans

AGENCY BBH & Hogarth
CREATIVE DIRECTOR David Laser & Thibault Michal
CREATIVE PRODUCER Jacqui Dixon
FOOD STYLIST Kim Morphew
PROP STYLING Jenny Iggleden

Photographer Gareth Morgans created the imagery for 150th Heinz anniversary campaign, celebrating “150 years of clean plates” showcasing one of the brands best known iconic products, Tomato Ketchup. These stand out advertisements show how a humble dollop of ketchup splodged on a plate, have been the transformative hero of dinners for decades.

Gareth Morgans delivers nostalgic and evocatively joyful imagery centred on the notion that a clean plate is a sign of a fulfilling meal and the timeless ingredient of tomato sauce has worldwide recognition.

The work includes a print and OOH campaign that showcases more than 30 executions of single empty plates from different eras, from meals spanning different time periods – including a metal dish from the 1800s and modern undecorated plates of today.

Kraft Heinz EMEA VP Marketing Victoria Sjardin, says: “Henry John Heinz set off on his extraordinary journey with the unique desire ‘to do a common thing uncommonly well.’ It’s over 150 years later, and yet at the heart of Heinz’s mission it is still focused on finding small ways to make life better and Gareth Morgans executes this imagery in honour of this.

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